Our founder, Heidi Currid, created Hide Marketing after pursuing a fruitful career at market leading affiliate network, Awin and e-commerce conglomerate The Hut Group (Myprotein).

After 7 years in the industry, Heidi found that there was a gap in the market as international publishing houses such as Hearst and Conde Nast had made it compulsory for brands to have an affiliate program in order to work with them, yet the majority of brands were feeling misinformed and had a lack of understanding of how the affiliate channel actually worked.

Heidi sought to bridge this gap by creating an agency that is made up of leading experts in affiliate marketing, simultaneously tackling old stigmas about working with externals partners by maintaining a very close relationship with our client base, so much so, that we refer to ourselves as “the hidden hand in your brand” and develop bespoke affiliate strategies that align with in-house targets.